At the end of a year, people tend to reflect on growth. Things that went well, things that could be improved, the fun moments, the learning moments, etc.
At Digitable, we do the same with our clients. As a digital marketing agency, we like to promote the free advertising for nonprofits offered through Google Ad Grants, and more importantly the results we can derive from it.
It can seem like rocket science to increase traffic and bring your nonprofit to the forefront when looking at the big picture. Today we want to show some results that we were able to obtain after our first year of working with an international professional association – IEEE Engineering in Medicine and Biology Society (EMBS).
Ad Spend
The first metric worth noting is ad spend. Google Ad Grants offer $10,000 per month of free advertising for nonprofits that have been approved for the program. While how much of that free advertising dollars can be spent depends on a variety of factors, many nonprofits have trouble utilizing the entire ad spend.
Our first goal with working with a nonprofit new to Google Grants is utilizing as much of that ad grant money as possible. Over our first year with this client, we were able to spend almost all of the available grant money each month – totaling over $117,000 in free advertising for this nonprofit in a year.
New Visitors
EMBS is already well-known among many professionals in the biomedical industry. But there are still many who don’t know about the organization or haven’t taken the step to research the organization. In addition, EMBS holds several conferences and publishes many industry publications.
Bringing awareness of the organization, and its conferences and publications is a top goal. A good metric for visualizing growth is through website visits, but in their case, new visitors was even more important. With utilizing as much of the free ad spend as available, we saw 42,367 visits to the website.
New visitors to the website, though, totaled 22,765 unique visitors – an extraordinary amount of new people interacting with the nonprofit’s website, helping them gain brand awareness and potential new members.
In a Nutshell…
Want To Learn More About This Free Advertising For Nonprofits?
We’ve created an eBook that talks all about Google Ad Grants. It is free to download by visiting https://www.digitableco.com/google-grants-2/.
Have a look at it and then schedule a free Google Ad Grants consultation with us to see how your nonprofit can utilize this program from Google.