August 11, 2020

Case Study: 2400+ New Visitors in 6 Months with Google Grants Account

What would be the value of gaining over 5,000 new visitors to your nonprofit’s website in a year? That amounts to 5,000 fresh eyes on your organization’s brand, learning about opportunities to participate, volunteer and donate.

Working with a camp for the disabled in Texas, Digitable has been able to help them do just that. This, in turn, increased the number of people interested in their programs, volunteer opportunities and donating.

In September 2019, they came to Digitable with the Google Grants account the camp had maintained for a couple years. They were only spending about $100 a month of the $10,000 available with Google Grants. At that level of ad spend, they weren’t seeing much use for the grant. However, after applying keyword research and campaign strategizing, Digitable was able to increase that ad spend. Within just two months, the camp was spending almost all of their $10,000 a month in Google Grant advertising.

google grants account ad spend — **Google Grants account ad spend increases**

Increasing Site Traffic with Google Grants Account

Once the Google Grants account was spending near $10,000 a month, we shifted to our next goal. That goal was to increase site traffic and in turn increase conversions.

There are many tactics employed to help gain more traffic by reducing the average cost per click.

click increase in Google Grants account — **88% increase in clicks in 5 months**

With optimization of the account, came more clicks – an 88% increase in clicks within 5 months in fact.

That has equated to 2,440 new visitors to the site from Google Grants in the first six months of working on the account. As of today, it has brought 3,885 new visitors to the site within a nine-month period.

At this rate, over 5,000 new visitors will come to the camp’s website in one year. These visitors are individuals who have searched for keywords related to disabilities activities, volunteering or donating and had not been to the camp’s website before – likely not knowing the organization and its mission until then.

Interested in Google Grants for Your Nonprofit?

We’ve created a free download that talks more about how Google Grants works and how to best use the free advertising available to organizations. Click here to learn more.

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