Zoos have a lot of opportunities to use Google Ad Grants. But it does take some thinking outside of the box.
To maximize the ad grant, it also requires having a well-developed website with lots of features - blog posts, events pages, visitor pages, information on groups and youth programs, and plenty of opportunities for people to take action.
Here are a few search ideas on how to maximize your Google Grant:
- Kids and youth programs
- Promote special events
- Ways to volunteer
- Market seasonal promotions
- Community events
- Animals and exhibits
- Things for families to do
- Unique programs like animal art sessions, specialty groups, specialty tours, etc.
