eCommerce SEO Case Study
Home Improvement eCommerce
Industry: B2C and B2B home improvement materials
Services Used: Shopify website, SEO, digital ads, email marketing, social media management
In December 2019, the owners of a newer eCommerce company featuring three unique products in the interior décor/home improvement materials business wanted to optimize their website to show up higher in searches for a trending marketplace.
They knew they had a solid product with a lot of potential but lacked visibility and traffic. They wanted to grow website traffic and ultimately online sales. But how were they going to beat out big home material box stores like Lowe’s and Home Depot plus online marketplaces like Amazon?
Additionally, they didn’t know the types of keywords that would bring in the right traffic and that they could rank for.
They engaged us to start with an SEO audit and strategy plan, built just for an eCommerce platform looking to grow. This audit looked at where they stood in rankings and where their competition stood, keywords that had potential for ranking and traffic, areas of technical deficiency with the website, and backlinking/directory opportunities.
With every audit, we also provide the strategy of next steps which points out the keywords to focus on, where to implement on-site for optimizing for those keywords, technical optimization opportunities on-site, and off-site linking opportunities.
The company then had us complete the implementation of the strategy.
We have partnered with them for over four years in monthly management of their SEO, including on-site optimizations, content writing, and web page creation.
In year one of our partnership with them, their organic search traffic grew by 228%!
But traffic isn’t everything. While that was one of their main goals, sometimes organic traffic can pick up irrelevant searches. What would really tell a true story? Revenue growth!
In the first year of SEO with Digitable, direct revenue from organic search traffic grew by 137%!
With four years under their belt of search engine optimization, yearly revenue from organic search traffic is now 4x more than when they started.
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