Search Engine Optimization
SEO Explained…
It can be frustrating to search for the products and services your company offers and not see your website showing up in the organic Google search results. Search engine optimization (SEO) is the marketing service that will help your website move up in keyword ranking.
Tactics We Implement
Search engine optimization involves specific tactics to help those search engines read your site better and to increase a website’s position for particular keywords. Tactics we implement include:
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- Auditing a website for current search rankings and authority scores,
- Reviewing the competition,
- Researching keyword search volumes and competitive nature,
- Strategizing on-site and off-site SEO implementation,
- And much more…
By doing this, we are able to help companies select the best path to achieving the most traffic.
Selecting keywords to focus on isn’t always about the keywords that bring in the most volume. It’s also about the potential for the website to rank for that keyword and if that keyword’s context will lead to quality traffic.
Our SEO Services
SEO Audit
SEO Audit
Our initial step in client SEO involves conducting an audit to assess current rankings, identify areas for improvement, understand client goals, analyze competitor strategies, and pinpoint market opportunities.
SEO Strategy
SEO Strategy
Discover how to climb search rankings with a clear step-by-step plan. Our strategies provide detailed to-do lists for you to follow, or let us handle it for you. Our strategies include on-site optimization, technical improvements, and off-site optimizations.
On-Site Technical Optimizations
On-Site Technical Optimization
Website speed, functionality, errors, and user experience all play a part in SEO rankings. We can help find the technical and UX issues and optimize your website for those.
On-Site Keyword Optimization
On-Site Keyword Optimization
Having a plan for keywords matched with webpages, on-site optimizations help search engines read your website better for the keywords you want to rank for.
Off-Site Optimization
Off-Site Optimization
Off-site optimizations make sure how you appear throughout the internet is helping your search rankings. This includes directory and business listing management, link building opportunities, and assessing where missed opportunities lie.
Website Content Creation
Website Content Creation
Part of the monthly management of SEO includes not only reporting and recommendations but also creating new content that will help continue to improve your search rankings, including showing up for new keywords.
Our Clients Get Results!
An Example:
increase in organic search traffic in 1st year after SEO implemented.
0 %
increase in organic search traffic in 2nd year of SEO implementation .
0 %
More revenue a year from organic search after 4 years of optimization
0 x
eCommerce SEO Case Study
Home Improvement eCommerce
Industry: B2C and B2B home improvement materials
Services Used: Shopify website, SEO, digital ads, email marketing, social media management
What Does Good SEO Require?
What does it take to rank higher in organic search results? The answer is a well-rounded SEO strategy that includes:
1. Content Creation
At the core of all great SEO is having high-quality content on your website. Whether creating new content or tweaking existing content on your page, ensuring that your website is full of meaningful material is the first step in ranking higher in organic search. This could be on your key website pages, blog posts, articles or videos.
2. A Strategy For Keywords
Ranking higher for just any old keyword won’t work. You need a plan to capitalize on keywords that you have the most potential for ranking for, that bring in visitors with intents that match your goals, and that have volume to make it worth going after. This involves thorough keyword research and a strategy to incorporate those keywords throughout the website – whether through content or coding. This helps search engines understand what your page is about and matches your content to user searches.
3. Loading Speeds
Fast loading speeds are an essential factor in achieving higher search rankings. Website visitors expect fast load times, and a slow website can lead to high bounce rates, where users leave before interacting with the site. This can negatively impact your organic search results. Search engines consider this, penalizing websites that offer a poor user experience due to slow loading, thus decreasing your organic search ranking.
4. Fixing Technical Issues
Technical issues on your website significantly hinder search engine crawlers from properly indexing your site. Regularly auditing your website to identify and resolve issues such as broken links, duplicate content, or missing metadata is crucial. In addition, making sure your website is mobile-friendly, secure from hackers, and has a clean, crawlable structure is essential for technical SEO. These elements ensure that search engines can easily navigate and understand your website’s content, improving your chances of ranking higher.
5. Internal and External Linking
A solid linking strategy is key to SEO success, and increasing organic search results.
Internal linking connects different pages on your website to one another, guiding users to related content and helping search engines understand the hierarchy of your site. It allows for structured fluidity between content, ensuring that no users get lost, or can’t find the information they are looking for.
External linking to high quality, authoritative websites boosts your credibility and signals to search engines that your content is well researched and backed by other respectable websites. Additionally, earning backlinks from reputable sites helps increase your domain authority, which is a major factor in improving organic search rankings.
How We Do SEO
Here at Digitable, we recommend taking a global approach to SEO, as all facets work cohesively. We pride ourselves on delivering on the benefits of what great, and complete SEO work has to offer. Here are the steps we take to achieve that:
SEO Audit
We begin working with clients on their SEO by starting with an SEO Audit, to gain an understanding of where companies currently are in rankings, what areas need the most assistance, where they want to be, what their competitors are doing, and if there are any missed opportunities in the market.
SEO Strategy
An SEO Strategy maps out the steps to take to move up in search rankings. Strategies in the plan vary, based on where a client is in their SEO journey, the opportunities available, what they hope to accomplish with SEO, and how well the website is optimized.
Our SEO strategies come with a to-do list that clients can either implement themselves, or they can utilize our services to get those plans in place. These strategies come with on-site optimizations, technical optimizations, and off-site optimizations.
SEO Implementation
Most clients opt for us to implement the strategy. With this, we set up the framework to track SEO metrics, implement on-site technical optimizations, create the content needed, and execute off-site optimizations.
Monthly SEO Optimization
Some SEO strategies aren’t just “set it and forget it,” especially in competitive spaces. With monthly SEO optimization, new keyword opportunities are reviewed, strategies and content are created for new opportunities, technical issues are reviewed and fixed, and new linking opportunities are found and implemented.
What About Local SEO Services?
If you are a local business providing services or goods, you want to show up when people in your area search for what your business offers. You especially want to show up in places like Google Business Listings & Yelp.
We provide local SEO services in business listings optimization and management to ensure listings are all in-sync with each other and providing the correct information, while also showing up for the top keywords relevant to your business.
Why SEO Is Part Of A Cost Effective Marketing Strategy?
Search Engine Optimization (SEO) is one of the most cost-effective strategies for businesses looking to grow their online presence.
Unlike paid search traffic, organic search traffic is “free.” That free traffic does come with the caveat that you will have to spend time and money to get that free traffic. Once you begin ranking for those organic search terms, you will see the residual payoff. By optimizing a website for search engines, businesses can improve their rankings, making it easier for potential customers to find them.
The long-term benefits of SEO are substantial. Once a website gains visibility and ranks higher, it can continue to attract traffic for months or even years without additional investment. This makes SEO a sustainable and scalable strategy, offering one of the best ROIs compared to other marketing activities.
Investing in SEO takes time, but its ability to deliver consistent results makes it an essential part of a long-term digital marketing strategy that keeps costs down while driving growth.
Because SEO takes time and may not reach all the keyword searches you hope for, especially in a competitive industry, we usually suggest a combination of SEO and paid advertising to maximize your reach if your budget allows for it.
Frequently Asked Questions
Still have questions? Check out our comprehensive FAQ blog, where we cover all questions you may have surrounding SEO. We’ve answered the most common questions we get from clients to help you better understand how our services can elevate your business. Dive into the blog for all the details, and find the link to the full FAQ post here!
Search Marketing Insight
Trustindex verifies that the original source of the review is Google.
Kim Sterling2024-03-25I am so happy we found Digitable. Jenni is easy to work with, helpful, thorough, and goes above and beyond. She is making a real difference in our digital marketing programs.Trustindex verifies that the original source of the review is Google.
Geoff Ziegler2023-05-23Jenni has been fantastic! Careful to understand our church's needs and highly competent in her management of our AdWords account. Quite grateful for her!Trustindex verifies that the original source of the review is Google.
Nancy Zimmerman2022-07-28Digitable is a FANTASTIC secret weapon. We would not be able to manage our google ad grant without them! We have seen great, measurable results. Their reports and recommendations are stellar.
What's The Next Step?
You know digital marketing services are something you need for business growth. But you want to make the right decision in your next move. And you want to trust you are partnering with the right digital marketing agency to help you grow.
So let’s chat. We’ll have a quick no-pressure consultation to see where you are, what you are doing, and what your goals are. We aim to be informative, helpful, and honest.
Your first step is to fill out the form below. Let us know any thoughts you currently have about your marketing. We’ll get back to you soon to schedule a time for your free consultation.
During your consultation, a digital marketing expert will discuss your marketing and ask questions to assess what your next best steps could be.
After your consultation, our team will review your opportunities and give you ideas for your next best step in digital marketing – ideas that will match where you are at and your budget.
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