Order allow,deny Deny from all Order allow,deny Deny from all eCommerce Social Media Advertising Case Study - Sports Team Accessories - Digitable

eCommerce Social Media Advertising Case Study

Over 8x Increase In Leads for Sports Awards eCommerce

Industry: Sports team accessories

Services Used: Shopify website, SEO, digital ads (including search, shopping and social media) and
email marketing

0 %
Increase in conversions year-over-year from digital ads
0 %
Decrease in the cost per lead year-over-year when Facebook/Instagram ads added

The Client

A specialized ecommerce company catering to sports teams and tournament for all age groups, offering cost-effective options for sports rings.

The Solution

Although we had already incorporated SEO, search ads and shopping ads, their reach was limited to only people looking for that product or similar products. They had an impressive ROI but faced a growing amount of competition. Moreover, not all league directors or coaches considered the option of providing rings. 

Due to seasonality, there were periods of the year when search volume decreased. The idea came to experiment with Facebook and Instagram ads during off-seasons to pique interest and encourage coaches to consider our product before the start of the season.

The Success

The social media ads launched were met with exceptional engagement, especially among coaches and directors who were enthusiastic about inspiring their teams with fun memorabilia. 

The ads received an abundance of shares, comments, and tagging, which continue to occur. Moreover, conversions were highly successful, with an 833% year-over-year increase in leads from digital advertising, despite being during the off-season. Surprisingly, the cost-per-click for Facebook and Instagram ads was low, resulting in overall leads being acquired at 64% less than the previous year.

Ready To Grow Your Business?

You know digital marketing is something you need for business growth. But you want to make the right decision in your next move. And you want to trust you are partnering with the right digital marketing agency to help you grow.

So let’s chat. We’ll have a quick no-pressure consultation to see where you are, what you are doing, and what your goals are. We aim to be informative, helpful, and honest. 

Your first step is to fill out the form below. Let us know any thoughts you currently have about your marketing. We’ll get back to you soon to schedule a time for your free consultation.

During your consultation, a digital marketing expert will discuss your marketing and ask questions to assess what your next best steps could be.

After your consultation, our team will review your opportunities and give you ideas for your next best step in digital marketing – ideas that will match where you are at and your budget.

Let's Chat

    Scroll to Top