Google Ad Grants provides eligible nonprofits with up to $10,000 USD per month in free ad spend for text-based ads that appear on Google Search. With this program, organizations can promote their mission, highlight programs, attract donors, recruit volunteers, or drive traffic to important landing pages, all without spending their own marketing budget. The grant functions as an in-kind donation, meaning Google covers the cost of the clicks that lead users to your website. For many nonprofits, this opens the door to increased visibility, consistent website traffic, and new opportunities for engagement that would otherwise be out of reach.
To participate, nonprofits must meet specific eligibility requirements. In the United States, this includes being a registered 501(c)(3) organization, maintaining an active website that meets Google’s quality standards, and agreeing to ongoing compliance rules within Google Ads. While the program is incredibly valuable, it can also feel complex for first-time users. That is why understanding the requirements, application steps, and account maintenance guidelines is essential for long-term success.
This guide will help you with three core areas:
1. Learn about the requirements.
You will get a clear breakdown of which organizations qualify for Google Ad Grants, what types of content and campaigns you can run with the funding, and what is required to get approved and stay compliant. From account structure rules to minimum performance standards, we simplify what you need to know.
2. See how to set up and apply for an account.
The guide walks you through the application and setup process, including key dos and don’ts that can determine whether your account is approved the first time.
3. Hear ideas on getting the most out of the grant.
You will learn practical strategies for spending the $10,000 per month effectively, building campaigns that support your goals, and using the grant as a long-term growth tool.
This is an entirely free resource designed to help your nonprofit activate thousands of dollars in advertising value and put it to work for your mission.
