Website Traffic Growth Case Study
Website Traffic Growth With Google Grants For Churches
Industry: Religious organization
Services Used: Google Ad Grants
The Client
A small church in the suburbs of Chicago.
The Problem
A small church with minimal visibility and programming sought to leverage Google Ad Grants to boost attendance on Sunday mornings.
Getting people into a church is hard and getting website traffic to a church website can be expensive, but with Google Grants for churches – it makes the expense of driving traffic free. The problem is – Google Ad Grants are hard to manage, and for a small church with little programming, events or activities, spending much of the available $10k a month is almost impossible.
Thinking through tactics to spend the money has helped the church capitalize on all sorts of search traffic related to Bible topics, social groups, church services, and more. Continuing to work with us, we continue to collaborate to come up with new ideas that this tiny church can capitalize on to get their name out there.
The Success
While we estimated only being able to spend a few thousand of the Google Ad Grant dollars, we’ve been able to spend on average $6,500 a month, with some months utilizing all $10k.
The impact has been nothing short of thrilling: over the past year, the church as witnessed an incredible surge of nearly 4,000 visits to the website, welcoming a whopping 3,200 new visitors to the site last year!
This is just the beginning, as with some Google Grants, it continues to grow over time and this account continues to see increases in grant dollars spent. With the power of Google Grants fueling our growth, we’re set to soar even higher.
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