Digital Marketing Archives

The Importance of Integrating Advertising into Your Facebook Page Strategy

As social media platforms grow, businesses need a solid Facebook page strategy. Every minute, countless content pieces inundate social media, drowning out the visibility of any company’s page. To ensure they stand out, organizations must utilize a solid Facebook strategy. This is where advertising comes into play. We will delve into the importance of advertising …

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Case Study: 22k+ New Visitors To Website With Free Advertising For Nonprofits

Case Studies, Digital Marketing, Google Grants, Nonprofits

At the end of a year, people tend to reflect on growth. Things that went well, things that could be improved, the fun moments, the learning moments, etc. At Digitable, we do the same with our clients. As a digital marketing agency, we like to promote the free advertising for nonprofits offered through Google Ad …

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Case Study: 264% Increase in Organic Search Impressions

Case Studies, Digital Marketing, E-Commerce Marketing, Uncategorized

In December 2019, an e-commerce company featuring three unique products in the interior décor/home materials business wanted to optimize its website to show up higher in searches for a trending marketplace. After a complete SEO audit, Digitable implemented a content and technical strategy to begin moving their website up in ranking, competing with not only …

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Digital Advertising For Nonprofits – Ideas For Capturing A New Audience

Digital Advertising, Digital Marketing, Google Grants, Nonprofits

Display ads? Search ads? Facebook ads? What are the best ways for nonprofits to utilize digital advertising? Here are the top 4 digital advertising options for nonprofits, ranked descending from least effective to most effective in our opinions. 4. Video Ads Video ads can greatly complement your other digital advertising strategies and are great for …

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Organizations That Benefit From Google Ad Grants For Nonprofits

Digital Marketing, Google Grants, Nonprofits

There is a lot of work that goes into obtaining and maintaining Google Ad Grants for nonprofits. These free advertising grants work best for certain types of organizations. If you aren’t aware of what a Google Grant is, more information on the program can be found at https://www.google.com/grants/. Additional information can also be found …

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3 Top Strategies In Digital Marketing For eCommerce

Digital Marketing, E-Commerce Marketing

Not all industries are created the same in the strategies they should implement for online marketing. ECommerce may be one of the most unique and challenging industries to grow online – and the challenge is what we love about implementing digital marketing for eCommerce websites. While the variety of products being sold online can dictate …

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