Your YMCA could qualify for $10,000 a month in free digital advertising. We've compiled all of our best tips on getting started in this guide.

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This will include info and tips to help your nonprofit.

Which organizations qualify & what can you use the advertising grant for? What are the requirements to get approved & keep your account approved?
Learn about the application process as well.

There are some do's & don'ts to setting up a Google Ads account for Google Ad Grant approval.

Get tips on how to best spend the $10,000 a month in free advertising.

YMCAs have a lot of opportunities to use Google Ad Grants. But it does take some thinking outside of the box.

To maximize the ad grant, it also requires having a well-developed website with lots of features - blog posts, events pages, visitor pages, information on groups and youth programs, and plenty of opportunities for people to take action.

Here are a few search ideas on how to maximize your Google Grant:

- Resources for teens

- Ways to volunteer

- Promote memberships

- Advertise youth programs 

- Community events

- Promote special events 

- Health programs and ways to get healthy

- Sports leagues

- Unique programs like lifesaving skills training, health and wellness initiatives, specialty groups, performing arts, etc.

- And of course, your ultimate search terms - when people are looking for YMCAs and YMCA services in your area.

See how one of our clients gained over 22,000 visitors from implementing Google Ad Grants.

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