YMCAs have a lot of opportunities to use Google Ad Grants. But it does take some thinking outside of the box.
To maximize the ad grant, it also requires having a well-developed website with lots of features - blog posts, events pages, visitor pages, information on groups and youth programs, and plenty of opportunities for people to take action.
Here are a few search ideas on how to maximize your Google Grant:
- Resources for teens
- Ways to volunteer
- Promote memberships
- Advertise youth programs
- Community events
- Promote special events
- Health programs and ways to get healthy
- Sports leagues
- Unique programs like lifesaving skills training, health and wellness initiatives, specialty groups, performing arts, etc.
- And of course, your ultimate search terms - when people are looking for YMCAs and YMCA services in your area.