Your zoo could qualify for $10,000 a month in free digital advertising. We've compiled all of our best tips on getting started in this guide.
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This will include info and tips to help your nonprofit.
Which organizations qualify & what can you use the advertising grant for? What are the requirements to get approved & keep your account approved?
Learn about the application process as well.
There are some do's & don'ts to setting up a Google Ads account for Google Ad Grant approval.
Get tips on how to best spend the $10,000 a month in free advertising.
Zoos have a lot of opportunities to use Google Ad Grants. But it does take some thinking outside of the box.
To maximize the ad grant, it also requires having a well-developed website with lots of features - blog posts, events pages, visitor pages, information on groups and youth programs, and plenty of opportunities for people to take action.
Here are a few search ideas on how to maximize your Google Grant:
- Kids and youth programs
- Promote special events
- Ways to volunteer
- Market seasonal promotions
- Community events
- Animals and exhibits
- Things for families to do
- Unique programs like animal art sessions, specialty groups, specialty tours, etc.
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