How To Increase Traffic To Your Nonprofit's Website
Driving traffic to your nonprofit’s website is essential for increasing awareness, engaging supporters, and generating donations. By implementing strategic digital marketing tactics, you can attract more visitors and keep them engaged. Here are some proven ways to boost your nonprofit’s online presence and website traffic:
1. Create a Blog or Article Section
Having a dedicated blog or article page allows you to publish relevant content that attracts visitors searching for related information. Regularly posting insightful articles, news updates, and impact stories can improve your nonprofit’s visibility and encourage organic traffic.
Writing content also helps boost your search rankings for keywords related to what you are writing about.
2. Optimize Your Website for SEO
Search engine optimization (SEO) helps your website appear higher in search engine results.
Use popular keywords on each page to ensure your site remains relevant. Conduct keyword research to identify terms your audience is searching for and incorporate them into your website’s content.
To learn more about SEO, check out How Digitable Does SEO Audits & Strategies.
3. Leverage Social Media to Drive Traffic
Social media is a powerful tool for directing followers to your website. By engaging with social media, you can drastically increase your impressions and potential leads. To maximize engagement:
- Include links to your website in posts about upcoming events, donation campaigns, and success stories.
- Actively post on Facebook, Instagram, LinkedIn, and other relevant platforms. Have a planned out, regular cadence of posting.
- Encourage your top members and volunteers to share website content on their personal profiles to expand your reach.
4. Keep Your Website Up-to-Date
An outdated website can deter visitors and reduce engagement. Regularly updating your website with fresh content, upcoming events, and new blog posts ensures that supporters stay informed and have a reason to return. Ensuring you are staying active on your website allows you to demonstrate to your audience that your nonprofit is alive and well.
5. Implement Google Ad Grants
Google Ad Grants provide eligible nonprofits with free advertising on Google Search. This can significantly increase traffic to your website by targeting specific search terms relevant to your mission.
If you haven’t already, apply for Google Ad Grants and optimize your campaigns to drive visitors to key pages. To learn more, download our Free Google Ad Grant Guide.
7. Improve Local SEO
For nonprofits serving specific communities, local SEO (search engine optimization) is crucial.
Claim and optimize your Google Business Profile, encourage reviews, and ensure your nonprofit’s contact information is consistent across directories to improve visibility in local search results.
8. Use Email Marketing to Drive Website Traffic
Email marketing is one of the most effective ways for nonprofits to re-engage existing supporters and drive them to your website. Send newsletters with updates, success stories, and calls to action that link back to your site. A well-structured email strategy can keep supporters connected and informed.
9. Run Ad Campaigns
Running ad campaigns can be expensive, especially if not well thought-out and budgeted. However, it is the simplest way to get your message out quickly and drive significant traffic.
There are ways to make ad campaigns work within your budget. Employing a professional will also make sure that your money is well spent, as ad platforms can be hard to navigate and can waste your money quickly if not well managed.
Conclusion
By implementing any of these strategies, you can increase traffic to your nonprofit’s website, engage more supporters, and ultimately further its mission. Whether through SEO, social media, or email marketing, a strong online presence will help you reach and inspire a larger audience.
Need help optimizing your nonprofit’s digital marketing strategy? Fill out our contact form today for a free consultation.