There is a lot of work that goes into obtaining and maintaining Google Ad Grants for nonprofits. These free advertising grants work best for certain types of organizations.
If you aren’t aware of what a Google Grant is, more information on the program can be found at https://www.google.com/grants/. Additional information can also be found by downloading our free Guide To Google Grants.
Google Grants are free advertising dollars – up to $10,000 a month – in Google search ads for eligible 501(c)3 organizations. These are only for search ads and do not include display, video, shopping or social media advertising. Additionally, there are requirements, stipulations on advertising and ongoing management needed for the grant to remain active.
With all that work, your organization may be wondering if it is worth it to go after a Google Ad Grant. For many nonprofits, the work will be worth it if properly implemented and optimized.
Organizations That Get The Best Results From Google Ad Grants For Nonprofits
Those With An International Reach
If you have an international audience, you can spend a large chunk – if not all – of the Google Grant money each month. This is because, no matter what your product or service is, the volume of people around the world searching for what you want to target will be much higher.
Those That Service A Wide Range Of Needs
A local YMCA is a prime example. They offer many services, activities, information and opportunities such as childcare, health information, gym memberships, kids camps, sports opportunities and opportunities to donate.
Some nonprofits may have a harder time spending the $10,000 of advertising every month. Some may not even spend $1,000 of it. These include nonprofits that only serve a small area (one city or a smaller local region), nonprofits that have a very niche service or product that no one searches for, or nonprofits that have a service or product that won’t benefit from website visits.
In addition, if your website is not designed well or it is sales-focused, Google may not approve the website.
Is Google Grants Worth Your Efforts?
Sometimes people think there are more people searching for their service or product than there really are. There really may not be as many searches conducted in an area as they think. For instance, a homeless shelter likely would not find many people searching for a phrase such as “homeless shelter.” A youth basketball program may not find many people searching for basketball programs in their town.
If you are curious as to whether your nonprofit could see great results from a Google Grant, contact us. We offer free Google Grant consultations. We’ll gather the facts and show you the potential for your organization to utilize those grant dollars.